Dadmac, chemically known as diallyldimethylammonium chloride, is a quaternary ammonium salt that plays a pivotal role in modern water treatment and polymer manufacturing. As a cationic monomer, it is extremely valuable because it imparts a positive charge to polymers, enabling them to neutralize negatively charged particles suspended in water—a fundamental mechanism in coagulation and flocculation processes. At Feymer, we produce Dadmac through a green and efficient synthetic route that minimizes by-products and energy consumption. Our monomer’s high reactivity allows for versatile polymerization, either as a homopolymer, resulting in polyDADMAC, or as a copolymer with other monomers like acrylamide.